Maria Petrova

Head of Product at Supermetrics

Maria has over 10 years of experience delivering software and managing products which meet real user needs. During the last 5 years, she has been focusing mostly on working with data-driven and ML-based products in the field of advertisement technologies, media, and marketing automation. She worked successfully as a product leader for both European tech giants such as Zalando and Yandex as well as for promising startups like Smartly and Supermetrics. Maria believes in product-led growth and a customer-centric approach to software development.


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5 counterintuitive things to speed up your development cycle

7 October 2021, Thursday
05:25 pm - 06:10 pm
about the talk

For any digital product speed of its development is everything.  With the right speed, you can fail, learn and finally succeed fast enough. All organizations are under pressure to reduce time to market to maintain a competitive advantage in the sector. Nevertheless speeding the development process is usually easier said than done.

In this talk, I want to cover 5 practices that dev teams can look into to improve the velocity of their work. We will talk about various aspects that you can improve before during and after the delivery cycle. Some of those might feel like things that could slow the team down and sound way too bureaucratic but I am ready to prove with real-life examples how they can positively improve the development velocity and team health in the long run.

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